Think of goodwill as something you put in a piggy bank.
Every new business contact is made with an empty piggy bank. The new contact knows nothing about you. You have no goodwill, no account to draw upon.
So you walk in the door. You’re groomed and dressed impeccably. You have all the credentials. You have a product offering that matches the customer’s needs.
Goodwill in the bank.
I saw a Nationwide Insurance commercial recently in which the visually impaired employee named Michael Piccerello expressed in 30 seconds a concept covered in one of my favorite B books: Janelle Barlow’s “A Complaint is a Gift.”
When a customer takes the time to complain, they are really giving you a gift – a gift of their time. Customers are not required to give you this gift. In fact it is a major imposition on them. Most people avoid uncomfortable situations when they can – it’s just human nature – and complaining is often very uncomfortable. That’s why so few customers take the time to complain. (more…)
Skycasters is looking for technology and business partners. We provide IP connectivity to some of the most remote and inaccessible places on earth, and we provide backup solutions for businesses of all sizes.
We want to partner with complementary organizations that have expertise that is beyond our core, or those that need Skycasters’ services to strengthen their offerings.
We all understand that satellite-based broadband has some distinct advantages over terrestrial connections for certain applications. In addition to being a true diverse path option (our infrastructure is safely 23,000 miles in space, not strung along telephone poles), we have the advantage of being able to deploy practically anywhere.
Moreover, Skycasters is truly a broadband service. We can deliver the type of high speed, low latency connection that is vital for conducting the business of the 21st century (and the business of rebuilding this Nation).
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