Wow. I just saw the new AT&T commercial (Investing in America) for the first time last night. If you haven’t seen it, you can watch it here:
This is a truly great commercial. They did a wonderful job. I’m jealous at how well they capture my philosophy of rebuilding this Nation. In practice, Skycasters is actually doing many of these same things that AT&T professes, just on a smaller scale.
I wish I could have said it so eloquently. My blog from March 17th starts down this path, but I must tip my marketing hat to them. I am truly impressed. If every business adopted and embraced the attitude portrayed in this commercial, America would be well on the way back already.
A little more digging, and I find there was a speech given by Randall Stephenson, President & CEO of AT&T that explores this concept in more detail. You can read it here:
Of course, the fact remains, I don’t know if AT&T is actually doing all of these things or not. I do not know if they have truly adopted this philosophy from top to bottom within the organization, and if everyone there is committed to walking the walk. I sincerely hope they are. I know we are at Skycasters.
If anyone reading this knows Randall, please ask him for me and let me know.
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